Nordic oat drink

JÖRĐ. Restless by nature

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ALL-NATURAL INGREDIENTS

Oat Drink From Nordic Nature

Think Nordic nature. A heavy rain and a summer breeze. A sunny day that lightens deepest winter. Ever changing. Unpredictable. Sharing its goodness to those who, like the seasons, live a lot of lives.

JÖRĐ is made by Nordic wind, rain and sun. Deliciously plant based for every single you.
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What does JÖRĐ mean?

Jörð is an earth goddess in Norse mythology. She’s the mother of the thunder god Thor, and her name means land or earth in Danish. We chose the name JÖRĐ because of our Nordic heritage, our natural ingredients and because our farmers are close to nature and the earth every single day.
How do I pronounce JÖRĐ?

How do I pronounce JÖRĐ?

Well, we won’t sugarcoat it. It’s a tongue-twisting word, especially the ö. But if you think of ea in earth and call it Jearth, Jeard or Jord/Yord with a sounded d, you’re on the right track. And we’re really not that particular about how you pronounce it.

You know, the d is actually really old and derives from the letter edh or eð. It was used in Old English, Middle English, Icelandic and Faroese. In the Middle Ages, we also used the letter in Scandinavia where it was eventually replaced with dh and later d, as we know today. You can still find the old edh letter on Faroese and Icelandic keyboards.
How does JÖRĐ plant based drink taste?

How does JÖRĐ plant based drink taste?

Our plant drink is fresh and there’s a lightness to it. Texture is airy and pleasant, and it tastes absolutely fantastic in a cup of coffee, a smoothie or straight by the glass. It’s just a delicious drink that works perfect both hot and cold as your snack-of-choice.

Oats are packed full of fibres, sweetness and nutrients and they’ve been grown in the Nordics for hundreds of years. Our oat drink has a pure, natural oat taste, while the oat and barley drink tastes slightly sweeter. The hemp drink has a hint of bitterness and nuts.
What is plant based drink?

What is plant based drink?

Oat drink is a 100% plant based and dairy-free drink. Our new plant beverages are kept simple with just four or five organic ingredients from Nordic nature and no additives. They’re great for baking, cooking, or drinking plain as part of a healthy and varied diet.
GET YOUR HANDS ON JÖRĐ

Where can I buy it?

JÖRĐ is currently available in selected Sainsbury’s supermarkets and Sainsbury’s online from Wednesday 23rd September.

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