Fresh from the nordic nature

JÖRĐ. Restless by nature

Frost morning

What does JÖRĐ mean?

Jörð is an earth goddess in Norse mythology. She’s the mother of the thunder god Thor, and her name means land or earth in Danish. We chose the name JÖRĐ because of our Nordic heritage, our natural ingredients and because our farmers are close to nature and the earth every single day.
Man in the rain

How do I pronounce JÖRĐ?

Well, we won’t sugarcoat it. It’s a tongue-twisting word, especially the ö. Starting with the ‘J’ at the front, pronounce this as a ‘Y’. Then if you think of ea in earth – you can call it Yearth, Yeard or Yord with a sounded d - you’re on the right track. Don’t worry about getting it wrong, we’re really not that particular about how you pronounce it.

You know, the d is actually really old and derives from the letter edh or eð. It was used in Old English, Middle English, Icelandic and Faroese. In the Middle Ages, we also used the letter in Scandinavia where it was eventually replaced with dh and later d, as we know today. You can still find the old edh letter on Faroese and Icelandic keyboards.